Hirvex
Back to Guides
Employer Branding 14 min read22 pages

Job Description Writing Guide

Write job postings that attract qualified applicants. Learn inclusive language, SEO optimization, and compelling job descriptions.

The Anatomy of a Great Job Posting

  1. 1Compelling Title: Clear, searchable, no internal jargon
  2. 2Hook: Why this role matters in 2-3 sentences
  3. 3Responsibilities: 5-7 key tasks, not laundry list
  4. 4Requirements: Required vs. preferred clearly separated
  5. 5Benefits: Salary range, perks, growth opportunities

Inclusive Language Checklist

Avoid

  • • "Rockstar/Ninja"
  • • "Native English"
  • • "Young/Digital native"
  • • "Cultural fit"

Use Instead

  • • "Skilled/Expert"
  • • "Business proficient"
  • • "Recent grads welcome"
  • • "Values alignment"

Write Better Job Descriptions

Apply these principles to create job postings that attract diverse, qualified candidates.

Browse All Guides